Siberian Wellness Marks 30th Anniversary in St. Petersburg with More Than 9,000 Participants
Business
Siberian Wellness marked the 30th anniversary of its international business with a series of events in St. Petersburg from September 17 to 19, 2026. According to the company, the “30 Years of the Real” anniversary brought together more than 9,000 Business Partners and brand representatives from more than 20 countries, as well as experts, honored guests and media representatives.
The anniversary program was held at several landmark venues in St. Petersburg. On September 17, participants attended a performance of “Romeo and Juliet” at the Mariinsky-2 theatre. The following day, the program continued in Peterhof and concluded with a formal reception at the Summer Palace.
The main event took place on September 19 at SKA Arena, hosted by television presenter Yana Churikova and entertainer Vyacheslav Makarov. The program was built around Siberian Wellness’s positioning: “Real Nature. Real Science. For People.” It included presentations by company executives and top managers, Business Partners and invited experts, as well as presentations of new products and prospective projects.
A separate part of the program focused on environmental initiatives. According to the company, 20 rare species are protected through its “World Around You” corporate foundation, while 2.8 million trees have been planted in 17 countries through the “100 Hectares” project. Siberian Wellness says more than 20,000 volunteers participate in its environmental initiatives.
The company was founded in Novosibirsk in 1996. Today, its products are available in more than 60 countries, while its portfolio includes more than 500 solutions for health and beauty. Siberian Wellness operates production facilities in Siberia, Serbia and Uzbekistan. According to the company, its Uzbek operations include a production complex and fruit orchards, with total land assets covering 1,200 hectares.
Uzbekistan has a particular place in the company’s international development. Siberian Wellness entered the Uzbek market in 2010, initially under the name “Siberian Health.” Its first customer service center opened in Tashkent, followed by expansion to other cities across the country. The company says it operates in compliance with Uzbekistan’s legislation and works with private entrepreneurs.
In the Chust district of Namangan Region, Siberian Wellness is implementing an investment program focused on agriculture and production. According to company data, it was allocated 415 hectares of land. A four-hectare production complex has been built, infrastructure has been installed and a water-treatment system has been established. The fruit orchards are cultivated according to organic farming principles. The company reports that the 2024 harvest amounted to about 1,000 tonnes. The orchards and production facilities are certified under FSSC 22000, HALAL, Global G.A.P. and ISO 14001 standards.
The company also supports social and environmental initiatives in Uzbekistan. In 2020, its “Caravan of Kindness” initiative provided more than UZS 180 million in humanitarian assistance to people affected by the Sardoba reservoir accident. In 2022, employees and partners planted 200 saplings in Furkat Park in Tashkent. Through the “My Garden in the Aral Sea” project, the company says 14,220 saxaul seedlings and 500 drought-resistant ornamental trees were planted over two years on the dried seabed of the Aral Sea.
Siberian Wellness is also involved in sports initiatives. In 2023–2024, the company supported duathlon championships, Uzbek Race, Challenge Samarkand, the Tashkent International Marathon, Backyard Ultra Marathon, Asia Glory and track cycling competitions. It also supported athlete Dilfuza Allayarova’s participation in the 2023 Chicago Marathon and the 2024 World Championship in Sydney.
Between 2023 and 2026, Siberian Wellness received a number of awards in Uzbekistan in the fields of wellness, biologically active supplements and business development. In 2026, the company received an award “For the development of the wellness industry and implementation of a sustainable production ecosystem in Uzbekistan in 2025.”
After 16 years of operations in Uzbekistan, the company says it continues to comply with national legislation, fulfill its tax obligations and support entrepreneurship, environmental projects and social initiatives.
The main event took place on September 19 at SKA Arena, hosted by television presenter Yana Churikova and entertainer Vyacheslav Makarov. The program was built around Siberian Wellness’s positioning: “Real Nature. Real Science. For People.” It included presentations by company executives and top managers, Business Partners and invited experts, as well as presentations of new products and prospective projects.
A separate part of the program focused on environmental initiatives. According to the company, 20 rare species are protected through its “World Around You” corporate foundation, while 2.8 million trees have been planted in 17 countries through the “100 Hectares” project. Siberian Wellness says more than 20,000 volunteers participate in its environmental initiatives.
The company was founded in Novosibirsk in 1996. Today, its products are available in more than 60 countries, while its portfolio includes more than 500 solutions for health and beauty. Siberian Wellness operates production facilities in Siberia, Serbia and Uzbekistan. According to the company, its Uzbek operations include a production complex and fruit orchards, with total land assets covering 1,200 hectares.
Uzbekistan has a particular place in the company’s international development. Siberian Wellness entered the Uzbek market in 2010, initially under the name “Siberian Health.” Its first customer service center opened in Tashkent, followed by expansion to other cities across the country. The company says it operates in compliance with Uzbekistan’s legislation and works with private entrepreneurs.
In the Chust district of Namangan Region, Siberian Wellness is implementing an investment program focused on agriculture and production. According to company data, it was allocated 415 hectares of land. A four-hectare production complex has been built, infrastructure has been installed and a water-treatment system has been established. The fruit orchards are cultivated according to organic farming principles. The company reports that the 2024 harvest amounted to about 1,000 tonnes. The orchards and production facilities are certified under FSSC 22000, HALAL, Global G.A.P. and ISO 14001 standards.
The company also supports social and environmental initiatives in Uzbekistan. In 2020, its “Caravan of Kindness” initiative provided more than UZS 180 million in humanitarian assistance to people affected by the Sardoba reservoir accident. In 2022, employees and partners planted 200 saplings in Furkat Park in Tashkent. Through the “My Garden in the Aral Sea” project, the company says 14,220 saxaul seedlings and 500 drought-resistant ornamental trees were planted over two years on the dried seabed of the Aral Sea.
Siberian Wellness is also involved in sports initiatives. In 2023–2024, the company supported duathlon championships, Uzbek Race, Challenge Samarkand, the Tashkent International Marathon, Backyard Ultra Marathon, Asia Glory and track cycling competitions. It also supported athlete Dilfuza Allayarova’s participation in the 2023 Chicago Marathon and the 2024 World Championship in Sydney.
Between 2023 and 2026, Siberian Wellness received a number of awards in Uzbekistan in the fields of wellness, biologically active supplements and business development. In 2026, the company received an award “For the development of the wellness industry and implementation of a sustainable production ecosystem in Uzbekistan in 2025.”
After 16 years of operations in Uzbekistan, the company says it continues to comply with national legislation, fulfill its tax obligations and support entrepreneurship, environmental projects and social initiatives.
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