Siberian Wellness Celebrates 28 Years, and Dahlia Factory Marks a Century of Care and Innovation
Special Project
This year, Siberian Wellness celebrated its 28th anniversary with a grand event, also marking the 100th anniversary of Dahlia Factory. The celebration took place at the prestigious Sava Center in Belgrade, a meaningful venue choice since Dahlia — one of Europe’s oldest cosmetic companies, symbolizing quality and innovation — has been a vital part of the global company since 2022.
Siberian Wellness traditionally celebrates its anniversary in different countries, gathering employees, partners, and entrepreneurs. This year’s event was particularly special, as Dahlia, located in Belgrade, celebrated its centennial anniversary. The event brought together professionals from around the world, highlighting the company’s unchanging values: care for health and beauty, constant innovation, and support for global standards.
Anniversary Program and New Releases
The event at the Sava Center gathered the company’s key partners and employees, showcasing the latest developments. Among the new releases, these products drew special attention:
• MEN'S BOX | 3-in-1 – a complex for enhancing men's health;
• Vitamin D3 Max – a hypoallergenic source of vitamin D3 for bone, immune, cardiovascular, and women’s health;
• BCAA Vegan (Mango-Orange) – amino acids for quick post-workout recovery, especially popular among athletes.
Additionally, the new tea-inspired perfume collection intrigued attendees with unique scents.
Focus on Women’s Health
Sessions during the event focused on modern nutrition trends and key health topics. Women’s health, considered an essential asset for modern women, was the main theme. Discussions included childhood obesity, wellness trends, and the future of the health and beauty industry. Participants learned about new methods to support immunity and improve life quality using Siberian Wellness’s innovative products.
Looking to the Future
In her speech, Dahlia’s CEO Dragana Orlandić emphasized that the factory’s 100th anniversary symbolizes the company’s dedication to high standards and global market significance. The slogan "Dahlia cares" remains a guiding principle for future achievements.
Siberian Wellness President Tatyana Gorokhovskaya highlighted that joining forces with Dahlia in 2022 brought new momentum for both companies. She expressed confidence that their combined efforts will set new quality standards and follow global trends, strengthening Siberian Wellness as an international leader in health and beauty.
Thus, the 28th anniversary of Siberian Wellness and the 100th anniversary of Dahlia were not only celebrations but also key steps toward new achievements, reinforcing the link between the past, present, and future of these unique brands.
Anniversary Program and New Releases
The event at the Sava Center gathered the company’s key partners and employees, showcasing the latest developments. Among the new releases, these products drew special attention:
• MEN'S BOX | 3-in-1 – a complex for enhancing men's health;
• Vitamin D3 Max – a hypoallergenic source of vitamin D3 for bone, immune, cardiovascular, and women’s health;
• BCAA Vegan (Mango-Orange) – amino acids for quick post-workout recovery, especially popular among athletes.
Additionally, the new tea-inspired perfume collection intrigued attendees with unique scents.
Focus on Women’s Health
Sessions during the event focused on modern nutrition trends and key health topics. Women’s health, considered an essential asset for modern women, was the main theme. Discussions included childhood obesity, wellness trends, and the future of the health and beauty industry. Participants learned about new methods to support immunity and improve life quality using Siberian Wellness’s innovative products.
Looking to the Future
In her speech, Dahlia’s CEO Dragana Orlandić emphasized that the factory’s 100th anniversary symbolizes the company’s dedication to high standards and global market significance. The slogan "Dahlia cares" remains a guiding principle for future achievements.
Siberian Wellness President Tatyana Gorokhovskaya highlighted that joining forces with Dahlia in 2022 brought new momentum for both companies. She expressed confidence that their combined efforts will set new quality standards and follow global trends, strengthening Siberian Wellness as an international leader in health and beauty.
Thus, the 28th anniversary of Siberian Wellness and the 100th anniversary of Dahlia were not only celebrations but also key steps toward new achievements, reinforcing the link between the past, present, and future of these unique brands.
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