A structure for promoting national brands is being created
Uzbekistan
A new system will be introduced in Uzbekistan to develop and bring national brands to the international level.
As part of the implementation of priority tasks in the industrial sector, a decision was made to create a specialized company to support national brands.
According to the plans, the new structure will promote competitive domestic products abroad and implement comprehensive support measures.
In particular, the company:
- attract foreign specialists - brand managers, designers, marketers, and PR managers;
- Selects at least 50 domestic goods with international certificates, high quality, and export potential;
- assigns a quality mark to these products and organizes a large-scale campaign to promote them in foreign markets.
Such measures are aimed at forming a stable image of Uzbekistan as a producer of high-quality and competitive products.
According to the plans, the new structure will promote competitive domestic products abroad and implement comprehensive support measures.
In particular, the company:
- attract foreign specialists - brand managers, designers, marketers, and PR managers;
- Selects at least 50 domestic goods with international certificates, high quality, and export potential;
- assigns a quality mark to these products and organizes a large-scale campaign to promote them in foreign markets.
Such measures are aimed at forming a stable image of Uzbekistan as a producer of high-quality and competitive products.
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