Odnoklassniki Users Reached 36 Million
World
By the end of the third quarter of 2024, the number of active users of the Odnoklassniki social network increased by 1.5%, reaching 36 million. This marks the first growth in the platform’s audience in the past five years.
VK, the owner of Odnoklassniki, explained this growth by the introduction of new content formats, new features, and the integration of VK Video.
The growth of Odnoklassniki is particularly noticeable against the backdrop of the slowing growth of YouTube in Russia. Therefore, VK decided to make VK Video the main focus of the platform in order to compete with YouTube.
This strategy is tied to the growing demand for video content, which has sparked significant interest among social network users.
In addition, new algorithms on the Odnoklassniki platform have played a crucial role in enhancing user interaction. These algorithms offer content tailored to personal interests, ensuring quick interactions and facilitating the rapid spread of content.
These achievements have helped Odnoklassniki regain its competitiveness in the Russian social media market and attract more engagement from users.
The growth of Odnoklassniki is particularly noticeable against the backdrop of the slowing growth of YouTube in Russia. Therefore, VK decided to make VK Video the main focus of the platform in order to compete with YouTube.
This strategy is tied to the growing demand for video content, which has sparked significant interest among social network users.
In addition, new algorithms on the Odnoklassniki platform have played a crucial role in enhancing user interaction. These algorithms offer content tailored to personal interests, ensuring quick interactions and facilitating the rapid spread of content.
These achievements have helped Odnoklassniki regain its competitiveness in the Russian social media market and attract more engagement from users.
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