Which brand has overtaken Tesla as the world's most expensive?
Business
According to the annual report of the international analytical agency Brand Finance, Mercedes-Benz is now considered the most expensive car brand in the world. It has overtaken electric car manufacturer Tesla.
"Tesla’s drop to second position comes in the context of controversies surrounding Elon Musk which have affected the electric car maker’s reputation," the release said.
The value of the Mercedes-Benz brand increased by 1% to $59.4bn, while the Tesla brand fell in price by 12% to $58.3bn.
Toyota remains in third place on the list of most expensive car brands, followed by Porsche, BMW, Volkswagen, Honda, Hyundai, Ford and Audi.
Ferrari is recognised as the most sustainable car brand due to its high awareness, reputation and recommendations. The largest increase in brand value over the year was shown by Canadian bus manufacturer New Flyer, whose value increased by 250 per cent.
The value of the Mercedes-Benz brand increased by 1% to $59.4bn, while the Tesla brand fell in price by 12% to $58.3bn.
Toyota remains in third place on the list of most expensive car brands, followed by Porsche, BMW, Volkswagen, Honda, Hyundai, Ford and Audi.
Ferrari is recognised as the most sustainable car brand due to its high awareness, reputation and recommendations. The largest increase in brand value over the year was shown by Canadian bus manufacturer New Flyer, whose value increased by 250 per cent.
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