Russian brand of household appliances Bork will enter the market of Uzbekistan
Business
Russian premium household appliance brand Bork plans to open one store each in Uzbekistan, the United Arab Emirates and Turkey, “Vedomosti” reports, citing two sources among real estate consultants. According to them, the stores will open at the end of this year or early next.
Letual, Golden Apple and other Russian players are already represented in neighboring countries or are planning to enter there in the near future, this will allow them to form local legal entities and purchase goods that are not available to Russian companies due to sanctions.
In addition, the UAE, Turkey and Uzbekistan have large Russian diasporas and the potential for growing brand awareness, experts say.
In addition, the UAE, Turkey and Uzbekistan have large Russian diasporas and the potential for growing brand awareness, experts say.
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